THE APPLIED
HUMOUR ADVANTAGE™
Creating a culture people want to be part of takes practice and intention.
From Inspiration to Lasting Behaviour Change
The Applied Humour Advantage™ is not a single event, but a structured journey.
One keynote can change the way people think. One workshop can change the way people work. The Applied Humour Advantage™ can change the way an organisation performs.
Gallup research shows that organizations with highly engaged teams see 23% higher profitability, up to 18% higher productivity and 51% less turnover… nothing helps engagement and connection like humor.
Following an initial foundational workshop, Rob Spence works directly with your team as a neutral collaborator. He selects the most relevant topics and exercises to strengthen collaboration, unlock your employees’ full potential, and deliver greater engagement and better overall results.
The Applied Program strategy prioritizes transparent dialogue, empathy, and interpersonal connection… the essential building blocks for using humor effectively.
Watch Rob explain what he does
then decide whether to believe him
THREE STEPS TOWARDS BIG CHANGE
1. Discover
Rob meets with the team leader(s) to map friction points, then interviews team members directly to uncover areas that need improving or the root causes of misalignment. This sets clear, jointly agreed objectives for the engagement.
2. customize
Findings are compared against the team’s stated goals, and a tailored plan is drafted to close the exact gaps identified in Phase 1.
3. implement
Over the agreed timeline, Rob runs shorter, targeted workshops, exercises and individual check-ins to make sure new collaboration habits are actually implemented, and hold, over time.
“In tense conversations, stressful periods, and deadlocked situations, authentic and respectful humour opened doors that would otherwise have remained closed. These shared experiences brought our team closer together and continued to pay off long after the workshops had ended.”
Armin Kiser, CEO of Bentley AG and Extended Program Alumnus
How it works
The Applied Humour Advantage™ combines an immersive full-day workshop with a structured series of 4 to 12 follow-up half-day workshops, spaced over months rather than days. Each session builds on the last, allowing participants to develop confidence, embed new behaviours, and keep growing together, long after the first workshop ends.
Teams build new habits step by step, using our five-stage development framework:
One skill. Many benefits.
Everyone is born with humor, BUT what we do with it is a skill.
Is this right for your organisation?
looking for a quick fix, or for lasting change.
It’s a strong fit if you’re:
More takeaways than a Christmas market
Greater Self-Awareness: Understand your natural humour style.
Trust & Connection: Build trust faster and create stronger connections.
Rediscover Your Creativity: Unlock creative potential.
Confidence to Contribute: Build the confidence to share ideas..
Practical Tools: Techniques you can use immediately.
Communication: Listen more actively, and respond more effectively.
Collaboration: Develop habits that encourage stronger teamwork.
Adaptability & Resilience: Navigate uncertainty and pressure with ease.
Leadership: Create cultures where people perform at their best.
Ready to make work more human?
Let’s create an experience your audience will still be talking about long after the applause has ended.
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